Insights & Industry News

A study commissioned by The Advertising Coalition and conducted by S&P Global Market Intelligence has quantified the extraordinary impact of advertising on US jobs and growth, finding that advertising powered more than 20% of total US economic output while supporting 29 American million jobs last year.

Simpli.fi’s 2025 Holiday Trends guide just dropped! With holiday shopping starting as early as September, Simpli.fi’s 2025 Holiday Trends Guide helps you plan now to reach early buyers and stand out this season.

Independent marketing agency Broadhead has named industry veteran Tony Booth as senior vice president, creative operations. Booth brings more than 20 years of experience leading creative operations at top agencies and will play a pivotal role in aligning creative excellence with operational strategy across Broadhead’s growing national portfolio.

White Castle, the 104-year-old family-owned slider chain, has named GSD&M as its new creative and media agency of record.

AI is fundamentally reshaping how marketers maximize campaign performance and deliver bottom-line results. When used smartly, AI delivers back 13 hours each week and an average of $4,739 per month in cost savings. Get our report to see how your AI Marketing Maturity stacks up compared to 1,000 marketing professionals.

The piece highlights findings from our April 2024 consumer study, which underscores how modern audiences—especially Gen Z—expect content that reflects their values, encourages dialogue, and goes beyond product promotion.

At Cannes Lions International Festival of Creativity, Meta introduced the next era of generative AI solutions for advertisers and agencies to improve ad campaign performances and drive business growth.

FCB has appointed Emma Armstrong as global transformation officer, a newly-created role that expands her leadership beyond FCB New York to the global network.

Trozzolo Communications Group continues to expand its national reach with the acquisition of Punch PR in Milwaukee, Wisconsin. The deal between the two agencies officially closed on June 1.

In the face of rising inflation and economic uncertainty, Americans are still prioritizing travel, but with a newfound sense of financial caution and strategic timing.