Insights & Industry News

October 27 Chicago gathering will bring agency leaders and marketers together for candid conversations on new business, agency selection, client expectations, and growth.

Digital video now accounts for more than 60% of U.S. TV and video advertising spend, a market worth $81.9 billion this year. Most advertisers are still buying it in pieces: CTV through one vendor, OLV through another, interactive somewhere else, each format measured differently and optimized in isolation.

Marty Blich, WPP Media’s head of sports investment and content partnerships speaks to how innovations like hydration breaks…

&Barr announces the launch of the latest chapter of Space Coast Credit Union’s (SCCU) Watchdog advertising campaign, “Banking on It.”

How does a growing marketing agency improve profitability without adding finance headcount? See how Red Door Interactive increased profitability by 6%, reduced budgeting and planning effort by 85%, and saved more than 55 hours per month through greater financial visibility and operational efficiency.

Nancy Hall, CEO, US, WPP Media is part of a proposed SXSW 2027 panel alongside senior leaders from…

Orange 142, the digital marketing agency owned by Direct Digital Holdings, has released a case study detailing how a culturally focused performance marketing campaign helped the Tucson Festival of Books broaden audience engagement, improve community outreach, and generate measurable digital results.

New case study highlights how audience-first performance marketing generated more than 6,000 meaningful conversions for one of the nation’s largest literary festivals.

Mod Op Unveils ORION™, a Connected Intelligence Ecosystem Redefining the Creative Agency Model for the AI Era Piloted…

Retail media is becoming a permanent pillar of the modern advertising stack—but only if brands can operationalize it well. Walmart gives advertisers powerful commerce signals. Shirofune gives them a practical way to act on them.